Winter Institute 13 Wrap Up Blog!

Winter Institute 13 was a whirlwind of friends, knowledge and so much fun! Shelf Awareness put together a great summary of the whole event here, but we wanted to share the event from your safety net’s perspective!

One of the first highlights of our adventure was a dinner we hosted at the Majestic Grille. We were absolutely humbled to be in the room with dozens of friends from across the book industry. Our supporters and scholarship recipients were able to connect over their favorite books and a great meal.

“The dinner represented all faces of the book industry coming together to celebrate their foundation,” said Kit Steinaway, program director. “Without their support, we couldn’t have helped a record number of booksellers in 2017.”

Our primary focus during trade shows is talking face-to-face with booksellers at our consultation station – it’s our strongest awareness tool. However, there was still plenty of time to attend some education sessions featuring booksellers and experts from across the book industry and beyond.

Jesse Mecham, author of “You Need a Budget” talk with booksellers about how to hack their salary during an information session at WI13.

Our Director of Development attended “Exploring Innovative Business Models & Funding Options,” where she learned how the creativity that goes into making a bookstore a reality never ceases to amaze. The session discussed crowdfunding, using pop-ups to test markets and gain credibility, and the advantages and challenges of non-profit versus for-profit business models.

“Book people are passionate about finding ways to get books into the hands of people in their communities and they will do whatever it takes to accomplish their goal,” she said.

In addition to attending some great information sessions, we were honored to have executive director Pam French included on a panel of professionals discussing how booksellers can best prepare for an emergency.  During the panel, booksellers and store owners shared examples of their experiences and reinforced the need that advanced planning helped in their response efforts.

“Both of the store owners on the panel, John Cavalier and Valerie Koehler spoke from experience,” Pam said. “After the flooding in John’s neighborhood, he became involved with his local planning commission and is working to identify and update flood zones and emergency response proceeds.”

The emergency preparedness panel also featured a bevy of information from the Federal Emergency Management Agency.

“The FEMA representative provided and overview of how FEMA works and a list of online tools that can be used for emergency prep,” Pam said.  “One useful tip I learned is FEMA has an app that can be customized to any zip code and provide a lot of helpful information including a list of local emergency shelters.”

We were so honored to be named the designated charity of Winter Institute by the ABA. Their recognition elevated awareness of how Binc can help booksellers through emergencies and made it possible for an incredible fundraising event. The first ever Winter Institute game of Binc Heads-or-Tails was exciting, fun and brought everyone together to illustrate just how committed the book industry is to taking care of our people. The best part was raising enough money to help at least four booksellers!

“The energy in the room was amazing,” Kit said. “One of the few things that could entice a bookseller to get out of a signing line (for a few minutes, anyway) for their favorite author.”

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