It is a beautiful thing that has naturally developed over the years through the eyes of marketing-marketing to support causes! Not only have common causes been supported through marketing, but many causes have actually been developed by marketers.
GreatNonprofits.org Award is based on Positive Online Reviews
We are excited to be named a Top-Rated 2014 Nonprofit, and are proud of our accomplishments this year. The Foundation is helping an ever increasing number of booksellers through some very tough personal hardships. The recent addition of homelessness prevention and funeral expenses to the financial assistance program are helping Binc reach more booksellers in a real and meaningful way.
Clearly the booksellers who responded to the Marketing Survey want the Foundation to continue and they want to do their part to help Binc thrive. Providing booksellers with simple ways to connect with Binc was a recurring theme. Here are a few suggestions, just click on one to get started.
- Get involved
We know that the best way to engage booksellers in Binc’s mission is with stories of actual cases, putting a human face on the Foundation. To this end we thank grant recipients like Clarey Rudd and Sarah Eschelman for sharing their stories with other booksellers. Leaving a review of Binc on GuideStar is also a great way to connect real people to the assistance Binc provides. If you have a story or a comment, please share it on our GuideStar page.
THE most important service you can perform to further the reach of Binc is to tell every bookseller you know about the Foundation. The majority of our grant applications come to us because a friend or colleague has made a referral.
Many sustaining members do so because it is quick and easy. Sign up one time and each month your contribution will be automatically charged to your credit card or deducted from your bank account. There are no forms to find, no checks to write and nothing to remember. The same amount is deducted every month until you decide to change or stop. Like the infomercial says; “Just set it and forget it.”
One of the things we were struck by in the results from our recent marketing survey was how many booksellers want to donate to Binc. Again and again, booksellers asked to have a method for easy, no-fuss monthly donations, with a preference for paycheck deductions. The Foundation is aware from our beginnings as the Borders Group Foundation that this method is both easy for the donor and successful for the Foundation. For the first 15 years the Foundation received an average of $2.17 per paycheck from bookstore employees across the country. All those small amounts added together formed a significant amount for financial assistance and scholarships. We know from experience that the strength of many, giving a little makes for a very strong Foundation.
Last year at this time, the Binc Foundation had received and approved two financial assistance grants, both were related to medical expenses. This year, with industry support, Binc has seen a steady increase in requests, receiving 17 requests during the same period. And this year’s requests have been for a wider variety of qualifying events including utility shut-off prevention, loss of household income, homelessness prevention, as well as serious medical expenses. These requests, which average $1,900 are coming from booksellers across the country, working both for independent bookstores and bookstore chains.
Are you a sales rep for a publisher, sidelines provider, author, or someone who regularly visits bookstores? If you are then, you can help Binc spread the word to booksellers about the assistance available to them. We know that the more times a bookseller hears about Binc, the more apt they are to take advantage of our services. The value of having our message reinforced by publishers, industry representatives and authors is priceless.
In mid-December a Minnesota family was looking at the upcoming holidays and the long, cold winter with a sense of anxiety. But with Binc’s help they were able to turn things around and enjoy a stress-free holiday and comfortably weather the record setting cold to follow. The grateful mother writes:
“Now I can quit sweating about my current financial situation and focus harder on the studies in a field I love.”
– 2013 Binc Scholarship winner and future author
For more than a dozen years Binc scholarships have been encouraging booksellers and their dependents to reach for the stars. Binc has assisted nearly 500 students to become doctors, lawyers, teachers, writers and business owners. Beginning January 13, 2014, applications will be accepted for the 2014-2015 academic year. Don’t miss out on a chance to win a $10,000 or $3,500 scholarship.
As the year draws to an end, it is time to say good-bye to Board members who have completed their terms of office. Not only have these individuals given many hours of their time and readily shared their expertise with Binc, but they have all become very good friends along the way. These dedicated volunteers were with us through the transition from Borders Group Foundation to the Book Industry Charitable Foundation and were instrumental in all the myriad of decisions that entailed. It is not an exaggeration to say that we would not be where we are today without their hard work.