The results of our industry survey are helping us to learn how familiar book industry employees are with the Foundation. While we have made good progress in creating awareness of the Foundation’s programs, there is more to do.
Respondents overwhelmingly said that there is a definite need for the type of services/grants that Binc offers. The book industry agrees that the services that Binc provides are essential to strengthening the bookselling community. However…
17% of respondents were extremely or very familiar with Binc. There is still much more work to do to raise awareness.
Happily, those who already knew about the Foundation had a clear understanding of Binc’s programs and who we help. The work we have been doing to raise awareness is paying off.
For those who were not as familiar with the Foundation, once our mission was made clear 83% of respondents believe the work Binc does is very or extremely important. We couldn’t agree more!
The vast difference between familiarity and importance indicates an opportunity to gain more supporters. This shows us that as we increase our efforts to create awareness of the Foundation and its programs there is a huge opportunity for more supporters.
Our top source of awareness continues to come from those familiar with Borders and the Borders Group Foundation. Those that learned about the Foundation while working at Borders continue to be our biggest enthusiasts because they understand now, as they did initially, that the programs the Foundation provides are essential to supporting the book industry. Thank you!
The next best source of awareness comes from industry news sources like Shelf Awareness, Bookselling This Week and the Regional IBA meetings. Binc cannot express how grateful we are for the support we have received from the bookselling industry. Sources like Shelf Awareness and Bookselling This Week have helped so much in getting the word out through placing digital ads, running articles, and sharing content on social media. We appreciate being included as exhibitors, as recipients of fundraising donations, and as presenters in the Regional IBA tradeshows.
These results showed us that Binc still needs your help in raising awareness of the Foundation and our programs. There are many ways for you to get involved and help spread the word farther into the book industry. We are asking you to – become an Advocate, participate in the 100 Bookstore Challenge, write a newsletter article or blog post, or connect with us on social media. If you are a grant recipient, donor, or volunteer you could leave a review of your experience on Guidestar. You can visit our Volunteer page for more information, or email us at firstname.lastname@example.org if you have comments or questions.
We would also like to thank our partners Finch Brands for creating an informative survey that will help us better assist the bookselling community in the future.
Thank you again to everyone that took the time to participate in the survey. If you have additional ideas on how to improve awareness send them along. More results reporting to come.