One of the best parts about working to provide a safety net for booksellers is the immense amount of creativity in the book industry. Book lovers and businesses don’t just offer their financial assistance, they think of new and creative ways to leverage their skills to best help Binc help booksellers.
In the past few weeks, we have experienced an outpouring of creative support from companies and individuals across the book industry.
Ingram Content Group offered Binc a burst of support and awareness with their #IngramForIndies campaign during the week leading up to Independent Bookstore Day. The campaign quickly surpassed its goal of more than 40 shares and retweets well before the Bookstore Day deadline and Binc received a $4,500 donation and increased visibility as a result. To top it off, Ingram hosted a raffle benefiting Binc on Bookstore Day at Parnassus Books in Nashville.
Ingram isn’t alone in providing creative corporate support for the bookseller safety net. Take Basil Software, for example. The company has been long-time Binc supporters. But this year Basil found a creative way to help Binc even more. Basil is offering a one-time donation for every one of their customer stores who joins as a $20/month sustaining donor during our Campaign to Sustain.
Creative giving doesn’t stop with corporate supporters. Binc Ambassador Ann Patchett has offered an autographed copy of her latest award-winning novel Commonwealth to anyone who becomes a minimum $20/month sustaining donor.
Bookstores can also partner with Binc to help spread awareness and raise funds. Bank Square Books and Savoy Bookshop and Café recently provided Binc with several copies of Neil Gaiman’s latest book, Norse Mythology. Current sustaining donors who successfully encourage their friends and family to join during Campaign to Sustain will be entered for a chance to win one of five copies.
Binc’s partnerships extend beyond help with our annual donor drive. Looking forward, we are planning a June collaboration with AdventureKEEN with the help of Ingram and edelweiss. The campaign is called “Shop Local, Live Local,” and will direct the company’s profits from June sales of regional AdventureKEEN books to support Binc. Booksellers and store owners interested in participating in the event can find more information here.
The people who care about booksellers are some of the most creative and generous people in the world. We want to hear from you because we know you have great ideas. Call us. Email us. Message us on social media. We want to work with you to strengthen the bookseller safety net.
What if donating to Binc was quick, easy and still benefited booksellers across the country in times of financial hardship? It already is! Bookstores like Books Inc. and Maria’s Bookshop have found an effective and convenient way to help support Binc by starting voluntary recurring payroll deduction programs at their stores. These programs allow bookstore employees to donate a small amount from each paycheck to Binc in order to help Binc fund programs to assist their colleagues in need. These small amounts from many booksellers add up to big help for someone facing a financial hardship.
The mission of the Book Industry Charitable Foundation is focused on being an organization that strengthens the bookselling community through financial assistance programs that help bookstore employees and their families in times of personal financial crisis. The Foundation has become a safety net for booksellers across the nation providing care in times of crisis.
We send a big thank you out to everyone who helped to promote Binc’s Campaign to Sustain during the month of May. The participation of so many book people is the reason that our first ever campaign to elicit sustaining donors was so successful. At the outset, we set ourselves a very lofty goal of doubling our sustaining donors and we nearly made it (just 1 short). Nevertheless, we consider the campaign to be a major success. The number of people across the book industry who added their support was phenomenal. We added 49 new sustaining donors and their contributions will ensure an additional $990 per month will be available to assist booksellers in need.
We hear many comments about what makes Binc special to booksellers. Here are a few of the comments we have gotten from grant recipients and from donors.
Grant recipients write:
“Astronomical medical bills took everything we had . . .We did everything we could to help ourselves, but after a time we simply couldn’t do it . . . Every single penny in savings and there was no end in sight . . . Binc was there when we needed it. I want to be there so that Binc can show the same compassion to others in need.”
We recently received a donation and a poignant letter from a former bookseller who suffered a stroke in the prime of life. We hope that sharing her words will serve as a reminder to us all that we never know what tomorrow will bring.
“For well over a month after my grant was approved I cried every time I thought about it. I simply couldn’t believe the compassion shown to us by Binc!
I know that it is not a brand’s responsibility to inspire people, customers, or viewers of their ads, through their advertising messages, but the message should persuade us to act favorably upon or consume whatever the brands are selling and promoting. Therefore, it is the promoter’s job to inspire us. Inspire us to feel good about our purchase of their product. Inspire us to want and desire what they have to offer.
The Tuesday after Black Friday, Small Business Saturday and Cyber Monday is Giving Tuesday, an international day dedicated to generosity and giving back. On Tuesday, December 2nd the world will again come together to “get out the give” and support hundreds of charitable organizations by donating money and time to promote nonprofits that are important to them and the individuals they support.
Our Board will Double Your Donation on Giving Tuesday
The Binc Foundation is participating in Giving Tuesday to kick off our end of year fundraising campaign. Our Board of Directors has generously agreed to a Board Matching Challenge matching all donations up to $3,020. Your donation will literally go twice as far on Giving Tuesday.
Those outdated phones can help pay a bookseller’s emergency expenses when they are recycled through the Binc Foundation. This fall, at the seven regional IBA Trade Shows, the Binc Foundation will be holding a cell phone drive. Who doesn’t have at least one old phone collecting dust in some drawer? You can help your staff, friends and customers de-clutter and raise money for booksellers in need at the same time. The funds raised through the cell phone recycling project are turned into assistance for medical bills, help with housing and utilities and more.