One of the best parts about working to provide a safety net for booksellers is the immense amount of creativity in the book industry. Book lovers and businesses don’t just offer their financial assistance, they think of new and creative ways to leverage their skills to best help Binc help booksellers.
In the past few weeks, we have experienced an outpouring of creative support from companies and individuals across the book industry.
Ingram Content Group offered Binc a burst of support and awareness with their #IngramForIndies campaign during the week leading up to Independent Bookstore Day. The campaign quickly surpassed its goal of more than 40 shares and retweets well before the Bookstore Day deadline and Binc received a $4,500 donation and increased visibility as a result. To top it off, Ingram hosted a raffle benefiting Binc on Bookstore Day at Parnassus Books in Nashville.
Ingram isn’t alone in providing creative corporate support for the bookseller safety net. Take Basil Software, for example. The company has been long-time Binc supporters. But this year Basil found a creative way to help Binc even more. Basil is offering a one-time donation for every one of their customer stores who joins as a $20/month sustaining donor during our Campaign to Sustain.
Creative giving doesn’t stop with corporate supporters. Binc Ambassador Ann Patchett has offered an autographed copy of her latest award-winning novel Commonwealth to anyone who becomes a minimum $20/month sustaining donor.
Bookstores can also partner with Binc to help spread awareness and raise funds. Bank Square Books and Savoy Bookshop and Café recently provided Binc with several copies of Neil Gaiman’s latest book, Norse Mythology. Current sustaining donors who successfully encourage their friends and family to join during Campaign to Sustain will be entered for a chance to win one of five copies.
Binc’s partnerships extend beyond help with our annual donor drive. Looking forward, we are planning a June collaboration with AdventureKEEN with the help of Ingram and edelweiss. The campaign is called “Shop Local, Live Local,” and will direct the company’s profits from June sales of regional AdventureKEEN books to support Binc. Booksellers and store owners interested in participating in the event can find more information here.
The people who care about booksellers are some of the most creative and generous people in the world. We want to hear from you because we know you have great ideas. Call us. Email us. Message us on social media. We want to work with you to strengthen the bookseller safety net.