Publishers Working with Humble Bundle Raise Over $100,000 for Booksellers in Need

The Humble Bundle community that purchases ebooks, games, software and other digital content has contributed over $145 million to charity since 2010. In 2018 Chronicle Books was the first publisher to designate the Binc Foundation as their charity of choice for their Humble Book Bundle. The proceeds from sales of these two bundles resulted in a donation which helped at least thirty-six booksellers and their families through financial emergencies like illness, homelessness prevention, and natural disaster recovery.

“Time and time again, I’m extremely heartened to see how the book community is there to support each other,” said Kelley Allen, Director of Books at Humble Bundle. “Although Humble Bundle is known for supporting many gaming charities, we are also there to assist other deserving charities profoundly impacting the book community such as Binc.”

Later in the year, John Wiley & Sons designated Binc as their charity of choice for a DIY electronics bundle. And Skyhorse Publishing designated Binc as one of their charities of choice for a Fortnite themed bundle at the end of 2018.

By choosing Binc—Chronicle, Wiley, and Skyhorse together with their customers raised over $100,000 for booksellers in need. The funds raised helped nearly fifty booksellers and their families.

Binc Executive Director, Pam French, said, “I encourage publishers to partner with Humble Bundle and ‘Think Binc’ when selecting their charity. What a powerful way to give back to the booksellers who have given the bookselling community so much. For Binc to be selected as the charity of choice by Chronicle, Wiley, and Skyhorse has been an honor. The money raised through the sales of these bundles will help an astounding almost fifty booksellers and their families through truly difficult times. These funds will help relieve the financial pressure on booksellers and their families from events like stroke, a partner’s job loss, and cancer diagnosis. We are grateful that these publishers chose to help booksellers.”

In 2018, publishers raised over $5.6M for charity via Humble Bundle.


The Book Industry Charitable (Binc) Foundation
The Book Industry Charitable Foundation is a 501(c)(3) nonprofit organization that coordinates charitable programs to strengthen the bookselling community. Established in 1996, the core program provides assistance to bookstore employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances.

Since its inception, the organization has provided over $6.6 million in financial assistance and scholarships to more than 7,476 families. Support for the Foundation’s programs and services come from all sectors of the book industry. The Book Industry Charitable Foundation’s mission is to strengthen the bookselling community through charitable programs that support employees and their families. The Foundation was imagined and built by booksellers and proudly continues to be their safety net. It is our vision to be a caring community of book people. Additional information can be found at https://www.bincfoundation.org.


Humble Bundle sells games, ebooks, software, and other digital content through pay-what-you-want bundle promotions, the Humble Store, and the Humble Monthly curated subscription service. When buying a bundle, customers not only choose how much to pay, but also how their payment is divided between the content creators, charity, and Humble Bundle. Purchases from the Humble Store and subscriptions to Humble Monthly also help support charity. Since the company’s launch in 2010, Humble Bundle and its community have raised more than $145 million for a wide range of charities across the world. To see more, visit https://www.humblebundle.com.

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