Macmillan/Henry Holt Announces Matching Donation Campaign for Me by Elton John to Binc Benefiting Independent Booksellers

Ann Arbor, MI – To celebrate the forthcoming publication of Elton John’s memoir, Me Macmillan/Henry Holt will donate $10 to Binc for every independent bookstore order of 20 copies or more, up to a total maximum match amount of $5,000. All orders placed by independent bookstores before November 15 are eligible for this program.

“We are proud to support our bookselling community and Binc; this program creates an opportunity to do so that we hope will be meaningful to the independent booksellers,”  said Maggie Richards, VP, Henry Holt and Company.

Pam French, Binc Executive Director said, “We are honored to be working with Macmillan/Henry Holt on this innovative fundraising effort. By contributing to Binc, Macmillan/Henry Holt is giving booksellers the opportunity to strengthen the safety net for themselves and their colleagues while doing the daily work of ordering books for their bookshops.”

The Foundation has been able to assist forty-four booksellers and their families and has distributed $103,039 in emergency assistance (as reported by the Foundation at mid-year January 1st – June 30th, 2019), due to the commitment of sustaining partners, including Macmillan. This assistance has alleviated medical debt, provided a safe place to live, afforded booksellers needed medical care, and much more.

Pam French concluded, “We couldn’t do this work without our publishing partners like Macmillan and are grateful for their continued support and creativity. Publishers supporting booksellers make this whole industry stronger.

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