Humble Book Bundle

Publishers Working with Humble Bundle
Raise $100,495 for Booksellers in Need

The Humble Bundle community that purchases ebooks, games, software and other digital content have contributed over $143 million to charity since 2010. And in 2018 Chronicle Books was the first publisher to designate the Binc Foundation as their charity of choice for the Humble Book Bundle. The proceeds from sales of the two bundles where Binc was named the charity of choice resulted in a donation of $72,941 to Binc, which helped at least thirty-six booksellers and their families through financial emergencies like illness and natural disaster recovery.

Later in the year, John Wiley & Sons designated Binc as their charity of choice for a DIY electronics bundle resulting in a $25,712 donation to Binc—helping thirteen booksellers. And Skyhorse Publishing designated Binc as one of their charities of choice for a Fortnite bundle at the end of 2018.

By choosing Binc—Chronicle, Wiley, and Skyhorse together with their customers raised $100,495 for booksellers in need. The funds raised helped nearly fifty booksellers and families

Binc Executive Director, Pam French, said, “I encourage publishers to partner with Humble Bundle and ‘Think Binc’ when selecting their charity of choice. What a powerful way to give back to the booksellers who have given the bookselling community so much. For Binc to be selected as the charity of choice by Chronicle, Wiley, and Skyhorse has been an honor. The money raised through the sales of these ebook bundles will help an astounding almost fifty booksellers and their families through truly difficult times. These funds will help relieve the financial pressure on booksellers and their families from events like stroke, a partner’s job loss, and cancer diagnosis. We are grateful that these publishers chose to help booksellers in their choice of charity.” —Pam French

In 2018, publishers raised over $5.6M for charity via Humble Bundle.

The Book Industry Charitable (Binc) Foundation
The Book Industry Charitable Foundation is a 501(c)(3) nonprofit organization that coordinates charitable programs to strengthen the bookselling community. Established in 1996, the core program provides assistance to bookstore employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances.

Since its inception, the organization has provided over $6.6 million in financial assistance and scholarships to more than 7,476 families. Support for the Foundation’s programs and services come from all sectors of the book industry. The Book Industry Charitable Foundation’s mission is to strengthen the bookselling community through charitable programs that support employees and their families. The Foundation was imagined and built by booksellers and proudly continues to be their safety net. It is our vision to be a caring community of book people. Additional information can be found at

Humble Bundle is a distribution platform selling games, ebooks, software, and other digital content. Since Humble’s founding in 2010, our mission has been to support charity (“Humble”) while providing awesome content to customers at great prices (“Bundle”). We started by offering only game bundles, but have branched out to include an online storefront, a monthly subscription service, a publishing initiative, and lots more.

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