June 4-7, 2012 – The staff of the Book Industry Charitable Foundation traveled to New York City to attend Book Expo America at the Javits Center. Pam, Alison and Kit spent three jam packed days meeting with publishers, distributors, book store owners, authors, and representatives of the American Booksellers Association. Armed with informational flyers and copies of the previous Sunday’s New York Times article, the staff focused on increasing awareness to those attending the show of the services provided by the Foundation to book store employees. Many of the people met during BEA were aware of the Borders Group Foundation of past, and were genuinely pleased that the Foundation remains viable and expanded its mission. Publishers, distributors, book store owners, authors and others in the industry were eager to help us spread the message and introduced many good ideas for the staff to implement in the months ahead.