Publishers Working with Humble Bundle Raise Over $100,000 for Booksellers in Need

The Humble Bundle community that purchases ebooks, games, software and other digital content has contributed over $145 million to charity since 2010. In 2018 Chronicle Books was the first publisher to designate the Binc Foundation as their charity of choice for their Humble Book Bundle. The proceeds from sales of these two bundles resulted in a donation which helped at least thirty-six booksellers and their families through financial emergencies like illness, homelessness prevention, and natural disaster recovery.

“Time and time again, I’m extremely heartened to see how the book community is there to support each other,” said Kelley Allen, Director of Books at Humble Bundle. “Although Humble Bundle is known for supporting many gaming charities, we are also there to assist other deserving charities profoundly impacting the book community such as Binc.”

Later in the year, John Wiley & Sons designated Binc as their charity of choice for a DIY electronics bundle. And Skyhorse Publishing designated Binc as one of their charities of choice for a Fortnite themed bundle at the end of 2018.

By choosing Binc—Chronicle, Wiley, and Skyhorse together with their customers raised over $100,000 for booksellers in need. The funds raised helped nearly fifty booksellers and their families.

Binc Executive Director, Pam French, said, “I encourage publishers to partner with Humble Bundle and ‘Think Binc’ when selecting their charity. What a powerful way to give back to the booksellers who have given the bookselling community so much. For Binc to be selected as the charity of choice by Chronicle, Wiley, and Skyhorse has been an honor. The money raised through the sales of these bundles will help an astounding almost fifty booksellers and their families through truly difficult times. These funds will help relieve the financial pressure on booksellers and their families from events like stroke, a partner’s job loss, and cancer diagnosis. We are grateful that these publishers chose to help booksellers.”

In 2018, publishers raised over $5.6M for charity via Humble Bundle.


The Book Industry Charitable (Binc) Foundation
The Book Industry Charitable Foundation is a 501(c)(3) nonprofit organization that coordinates charitable programs to strengthen the bookselling community. Established in 1996, the core program provides assistance to bookstore employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances.

Since its inception, the organization has provided over $6.6 million in financial assistance and scholarships to more than 7,476 families. Support for the Foundation’s programs and services come from all sectors of the book industry. The Book Industry Charitable Foundation’s mission is to strengthen the bookselling community through charitable programs that support employees and their families. The Foundation was imagined and built by booksellers and proudly continues to be their safety net. It is our vision to be a caring community of book people. Additional information can be found at https://www.bincfoundation.org.


Humble Bundle sells games, ebooks, software, and other digital content through pay-what-you-want bundle promotions, the Humble Store, and the Humble Monthly curated subscription service. When buying a bundle, customers not only choose how much to pay, but also how their payment is divided between the content creators, charity, and Humble Bundle. Purchases from the Humble Store and subscriptions to Humble Monthly also help support charity. Since the company’s launch in 2010, Humble Bundle and its community have raised more than $145 million for a wide range of charities across the world. To see more, visit https://www.humblebundle.com.

Extending Binc Assistance with Resources

At Binc we are always pleased to be able to pay overdue bills for booksellers. We know from experience that these payments give great relief to the household. Over the past twenty-two years of paying bills for booksellers, we have come to realize that this is only part of the solution, however. More often than not, additional help is needed. This help can take the form of partnering with another organization to add additional financial support, helping to negotiate existing bills, or providing financial education for the future. Whatever the need, Binc strives to provide additional guidance to each bookseller who reaches out to us for assistance, with the ultimate goal of preventing another financial hardship.

Calling on years of experience, Binc has compiled a useful Resource Guide to help anyone struggling with a wide variety of unexpected events. Whether you are experiencing serious medical expenses or are struggling to pay mounting utility bills, there are organizations out there ready to help beyond Binc. One important service that we provide, is helping to match booksellers with national and local assistance to supplement any help the Foundation provides.

Large national organizations like the Red CrossUnited Way and Community Action Partnerships are often the best places to begin a search for additional assistance. They are depositories for a wide variety of assistance resources specific to geographic location. We frequently refer to an amazing site called Need Help Paying Bills that lists resources by state, county, and city. These sites will provide a variety of resources from rent and utility assistance to food pantries and local thrift stores.

Medical expenses can be overwhelming and affording needed care is often difficult on a bookseller’s salary. One great Binc partner is NeedyMeds. They can help lower prescription costs or help you locate a no-cost or low-cost clinic. You can search their site by diagnosis or by prescription. NeedyMeds even has a funding platform for major medical expenses called HEALfundr.

If you are looking for help negotiating existing medical bills, we have compiled some tips in this flyer Medical Bill Negotiation How-To. Whether before your scheduled medical care or following emergency surgery, Binc strives to help booksellers maneuver the frustrating and confusing maze of health care billing.

Binc’s Resource Guide also has links to organizations geared to improving your financial well-being. There are some great websites with very useful and easy to follow steps to help booksellers save and work toward a healthy financial future. Consumer Financial Protection Bureau is the government website with a wealth of information to help manage bills and credit. NerdWallet can help you make informed decisions about credit cards, bank accounts, loans and more. Check out their thorough comparisons before making financial choices. Sign up for the newsletter at The Simple Dollar and money saving tips and timely and useful articles will come right to your inbox.

We are always looking for more resources to share with booksellers, so if you have a favorite, please feel free to pass it along!

Guest Post from COVR

Join us in welcoming the Coalition of Visionary Resources (COVR) to the bookselling community that Binc Serves. We asked president Karen Stuth to tell us a little bit about COVR and their member stores and booksellers.


The Coalition of Visionary Resources (COVR) is the not-for-profit trade association for the Mind Body Spirit marketplace. COVR support the success of its members by providing education, mentoring, member discounts, and targeted networking. Our members include retail bookstore and gift store owners, publishers, distributors, vendors, musicians, artists, authors, product developers and manufacturers, filmmakers, radio and television hosts, inspirational speakers, jewelry-makers, healing arts practitioners, and more.

COVR was formed in 1996 by a group of people from the very unique businesses that create and sell conscious living and visionary books, music, products, and services. Recognizing the special dynamics of our industry, our founders created an organization to help and support each other.

Our members are in the business of helping the world become a better place with their spiritually uplifting products and services that nurture and celebrate the human spirit. COVR Members support and embrace a spiritual world view characterized by global concern, social conscience, peaceful coexistence, and ecological sustainability. This world view includes the various forms of personal freedoms and human rights, including civil rights, peace, social justice, and equal rights for women. At the more personal level, COVR supports companies that emphasize creativity and personal growth, and generally hold in high regard the concepts of integrity, altruism, self-actualization, optimism, spirituality, authenticity, wholistic oneness, and direct personal experience. Our marketplace exists for personal growth, to instill knowledge, to encourage harmony, for self-help, alternative health, spirituality, and meditation.  Our industry members provide uplifting products or services for higher awareness or holistic or green living.

COVR understands what our industry members need to be successful. We support their success by providing business education, hands-on advice, member discounts, and targeted networking. COVR offers a portfolio of benefits that provide practical and actionable value to each member.

Each year COVR gives Visionary Awards to entries selected from among the best products in the Mind Body Spirit industry. Our Visionary Awards are the only awards of their kind in our industry. Our retailers and bookstore owners are passionate about new products, the next best seller, and the next undiscovered gem; our awards program brings new offerings to their attention.

If you carry self-help books, books about meditation, or other types of product that support and salute the human spirit, please consider joining COVR.  Information about our organization and a link to become a member is located at www.covr.org. Our lowest level of membership is free.

Binc Foundation and Penguin Random House Launch New Grant Opportunity, Indies with Impact

The Binc Foundation and Penguin Random House, the world’s largest trade-book publisher, announce INDIES WITH IMPACT, a new grant opportunity open to independent bookstores. Two grants will be awarded to two bookstores that work in tandem with a community nonprofit or organization of their choice for a program that strengthens their local communities and encourages a passion for reading. Applications will be accepted March 1 – May 1, 2019 and again during this period in 2020. A total of $3,000 will be awarded over the two years.

The grant is being launched to recognize, support, and strengthen the already robust connections bookstores have with their communities. “We all know the vital role independent bookstores play in our local communities. Through this new exciting partnership with Binc, we are able to go further in support of the books we publish and the booksellers who sell them, as we strive to enhance community engagement at a grassroots level,” said Jaci Updike, President of Sales for Penguin Random House U.S.

Bookstores can work with local schools, libraries, or nonprofits. Projects and partnerships should focus strongly on community needs and the bookstore’s values and mission.

To apply bookstores must meet eligibility in one of these categories: A U.S. retail brick and mortar store (with a substantial portion of its revenue derived from the sale of books), OR a mobile or pop-up bookstore which is open to the general public and maintains an annual average of 30 hours per week with a bookseller present.

Binc Executive Director, Pam French, commented about this new exciting opportunity, “This unique collaboration with Penguin Random House will give two bookstores the funds to launch fantastic community programs. The review committee is looking forward to reading the wonderful projects booksellers propose.”

To find out more about eligibility guidelines and to apply for an Indies with Impact grant, visit Submittable. Applications are due by May 1.

Humble Book Bundle

Publishers Working with Humble Bundle
Raise $100,495 for Booksellers in Need


The Humble Bundle community that purchases ebooks, games, software and other digital content have contributed over $143 million to charity since 2010. And in 2018 Chronicle Books was the first publisher to designate the Binc Foundation as their charity of choice for the Humble Book Bundle. The proceeds from sales of the two bundles where Binc was named the charity of choice resulted in a donation of $72,941 to Binc, which helped at least thirty-six booksellers and their families through financial emergencies like illness and natural disaster recovery.

Later in the year, John Wiley & Sons designated Binc as their charity of choice for a DIY electronics bundle resulting in a $25,712 donation to Binc—helping thirteen booksellers. And Skyhorse Publishing designated Binc as one of their charities of choice for a Fortnite bundle at the end of 2018.

By choosing Binc—Chronicle, Wiley, and Skyhorse together with their customers raised $100,495 for booksellers in need. The funds raised helped nearly fifty booksellers and families

Binc Executive Director, Pam French, said, “I encourage publishers to partner with Humble Bundle and ‘Think Binc’ when selecting their charity of choice. What a powerful way to give back to the booksellers who have given the bookselling community so much. For Binc to be selected as the charity of choice by Chronicle, Wiley, and Skyhorse has been an honor. The money raised through the sales of these ebook bundles will help an astounding almost fifty booksellers and their families through truly difficult times. These funds will help relieve the financial pressure on booksellers and their families from events like stroke, a partner’s job loss, and cancer diagnosis. We are grateful that these publishers chose to help booksellers in their choice of charity.” —Pam French

In 2018, publishers raised over $5.6M for charity via Humble Bundle.


The Book Industry Charitable (Binc) Foundation
The Book Industry Charitable Foundation is a 501(c)(3) nonprofit organization that coordinates charitable programs to strengthen the bookselling community. Established in 1996, the core program provides assistance to bookstore employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances.

Since its inception, the organization has provided over $6.6 million in financial assistance and scholarships to more than 7,476 families. Support for the Foundation’s programs and services come from all sectors of the book industry. The Book Industry Charitable Foundation’s mission is to strengthen the bookselling community through charitable programs that support employees and their families. The Foundation was imagined and built by booksellers and proudly continues to be their safety net. It is our vision to be a caring community of book people. Additional information can be found at https://www.bincfoundation.org.


Humble Bundle is a distribution platform selling games, ebooks, software, and other digital content. Since Humble’s founding in 2010, our mission has been to support charity (“Humble”) while providing awesome content to customers at great prices (“Bundle”). We started by offering only game bundles, but have branched out to include an online storefront, a monthly subscription service, a publishing initiative, and lots more.
https://www.humblebundle.com/