We are kicking off their annual spring fundraising drive on April 2. The Share the Good campaign will again promote becoming a monthly sustaining donor. The goal of the campaign is to encourage fifty booklovers from across the country to join the 222 booksellers, booklovers, and bookstores who are current monthly sustaining donors. “No amount is too small,” said executive director, Pam French. “Donations from $5 to $100 a month add up when we give together as a community to help booksellers in need.
“We depend on our sustaining donors to keep the bookseller’s safety net strong. As a community, current sustaining donors help two booksellers through medical emergencies and natural disasters every month of the year,” French said. “The aim of our Share the Good campaign is to be able to help more booksellers in need every month. We’ve already seen that the need for assistance is growing this year, which means the support for the booksellers’ safety net needs to grow too.”
The regional independent bookseller associations are all getting involved in the April campaign. Binc is offering a celebratory ice cream social to the region which has the most new sustaining donors who sign up in April. Those who are already sustaining donors can increase their monthly donation to help their region win the contest. It was a tough competition in 2018 with both NEIBA and SIBA earning the ice cream party at their fall trade show. NAIBA with their eye on the prize this year, has already begun promoting the campaign to its member stores. In a recent newsletter they wrote, “While [an ice cream social] is fun, it is more rewarding to know that any amount of money you donate each month adds up to life-saving help for a bookseller.”