Binc’s Qualifying Events Explained

A qualifying event can often be easily explained. It’s easy to understand how a serious medical could create an overwhelming financial hardship for a bookseller. Some of the other qualifying events are more complex. In a series of blog posts (with accompanying downloadable posters) we will dig deeper into a number of qualifying events to explore the many ways Binc can help booksellers in times of need.

Loss of Household Income Downloadable Poster

Loss of Household Income

Easily the most complex of Binc’s qualifying events is the Loss of Household Income category. This category encompasses a variety of personal events that can lead to household financial hardship, preventing the bookseller from being able to pay essential expenses. Let’s explore examples of unexpected situations that could lead a bookseller to apply for assistance under Loss of Household Income.Childcare or Eldercare

  • A bookseller is the parent or legal guardian of a child or the primary caregiver for a parent or relative in their household.
  • An emergency need arose for child or elder care (i.e. weather-related school closing, illness of child or elder).
  • 50% or more of the bookseller’s scheduled weekly income was lost due to the emergency.

Death in the household

  • A bookseller experiences the sudden death of a wage earner residing in their household.


  • The bookseller or another wage earner in the household experiences illness or injury that requires them to be off work for a prolonged period of time.

Disruption of business

  • A store is forced to close unexpectedly due to disaster or severe weather.
  • 50% or more of the bookseller’s scheduled weekly income was lost due to the emergency.

Divorce or separation

  • A bookseller’s spouse or partner leaves the household and does not provide financial support due to divorce or separation.
  • A bookseller experiences the loss of court-mandated child support.
  • In some circumstances, the unexpected loss of a roommate can qualify for assistance.

Job loss of partner or spouse

  • A bookseller’s spouse or partner loses their job through no fault of their own.
  • The bookseller has a second job and it is lost through no fault of their own.
    • The loss of a bookseller’s job at the bookstore does not qualify.

For any application to the Binc Foundation the following criteria apply:

  • The declared loss of income must cause the bookseller to be financially unable to pay essential household expenses.
  • In many instances, up to three months essential expenses may be provided if there is sufficient evidence that financial equilibrium can be achieved during that time.

If you are still wondering if your circumstances apply – call or email. Binc 866-733-9064 or

Binc Announces 2019 Share the Good Fundraising Campaign

We are kicking off their annual spring fundraising drive on April 2. The Share the Good campaign will again promote becoming a monthly sustaining donor. The goal of the campaign is to encourage fifty booklovers from across the country to join the 222 booksellers, booklovers, and bookstores who are current monthly sustaining donors. “No amount is too small,” said executive director, Pam French. “Donations from $5 to $100 a month add up when we give together as a community to help booksellers in need.

“We depend on our sustaining donors to keep the bookseller’s safety net strong. As a community, current sustaining donors help two booksellers through medical emergencies and natural disasters every month of the year,” French said. “The aim of our Share the Good campaign is to be able to help more booksellers in need every month. We’ve already seen that the need for assistance is growing this year, which means the support for the booksellers’ safety net needs to grow too.”

The regional independent bookseller associations are all getting involved in the April campaign. Binc is offering a celebratory ice cream social to the region which has the most new sustaining donors who sign up in April. Those who are already sustaining donors can increase their monthly donation to help their region win the contest. It was a tough competition in 2018 with both NEIBA and SIBA earning the ice cream party at their fall trade show. NAIBA with their eye on the prize this year, has already begun promoting the campaign to its member stores. In a recent newsletter they wrote, “While [an ice cream social] is fun, it is more rewarding to know that any amount of money you donate each month adds up to life-saving help for a bookseller.”

Binc Conducts Third Industry Survey

In 2014 and again in 2016 Binc conducted a survey of the book industry to gauge awareness of the services provided by Binc to booksellers and how Binc is doing in fulfilling its mission. The findings from these surveys identified additional circumstances where booksellers needed help. And as a result, Binc expanded its programs to include matching grantshomelessness preventionutility shut-off prevention, and store disaster recovery assistance. These programs, which grew directly from survey responses, have since provided many booksellers a path to stabilizing their households and bookstore finances after a disaster or personal hardship.

“Binc is here to serve booksellers, and with the feedback we receive from them and industry professionals through our survey, we become better equipped to act on our mission—which is providing a financial safety net for booksellers,” said Executive Director Pam French. “We cannot overstate how much we value the feedback we receive, so I encourage everyone to participate in this year’s survey. Binc is your foundation and we want to hear from you so we can better serve your needs.”

Because of the continued growth and change of the bookselling industry and of the Foundation, it is time to hear from booksellers about what they want and need from this organization that is dedicated to helping them. This survey will provide valuable insight into what booksellers’ current needs and experiences are.

Binc’s 2019 Survey will be open from March 25th through April 6th and will take under ten minutes to complete. Participants will be eligible to win a grand prize of a $200 gift card to the indie bookstore of their choice or one of four (4) $50 American Express Gift Cards.

The results of the survey will be released in June 2019.

All book industry professionals (publishers, booksellers, store owners, authors, and book lovers) are invited to complete the survey today.

Publishers Working with Humble Bundle Raise Over $100,000 for Booksellers in Need

The Humble Bundle community that purchases ebooks, games, software and other digital content has contributed over $145 million to charity since 2010. In 2018 Chronicle Books was the first publisher to designate the Binc Foundation as their charity of choice for their Humble Book Bundle. The proceeds from sales of these two bundles resulted in a donation which helped at least thirty-six booksellers and their families through financial emergencies like illness, homelessness prevention, and natural disaster recovery.

“Time and time again, I’m extremely heartened to see how the book community is there to support each other,” said Kelley Allen, Director of Books at Humble Bundle. “Although Humble Bundle is known for supporting many gaming charities, we are also there to assist other deserving charities profoundly impacting the book community such as Binc.”

Later in the year, John Wiley & Sons designated Binc as their charity of choice for a DIY electronics bundle. And Skyhorse Publishing designated Binc as one of their charities of choice for a Fortnite themed bundle at the end of 2018.

By choosing Binc—Chronicle, Wiley, and Skyhorse together with their customers raised over $100,000 for booksellers in need. The funds raised helped nearly fifty booksellers and their families.

Binc Executive Director, Pam French, said, “I encourage publishers to partner with Humble Bundle and ‘Think Binc’ when selecting their charity. What a powerful way to give back to the booksellers who have given the bookselling community so much. For Binc to be selected as the charity of choice by Chronicle, Wiley, and Skyhorse has been an honor. The money raised through the sales of these bundles will help an astounding almost fifty booksellers and their families through truly difficult times. These funds will help relieve the financial pressure on booksellers and their families from events like stroke, a partner’s job loss, and cancer diagnosis. We are grateful that these publishers chose to help booksellers.”

In 2018, publishers raised over $5.6M for charity via Humble Bundle.

The Book Industry Charitable (Binc) Foundation
The Book Industry Charitable Foundation is a 501(c)(3) nonprofit organization that coordinates charitable programs to strengthen the bookselling community. Established in 1996, the core program provides assistance to bookstore employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances.

Since its inception, the organization has provided over $6.6 million in financial assistance and scholarships to more than 7,476 families. Support for the Foundation’s programs and services come from all sectors of the book industry. The Book Industry Charitable Foundation’s mission is to strengthen the bookselling community through charitable programs that support employees and their families. The Foundation was imagined and built by booksellers and proudly continues to be their safety net. It is our vision to be a caring community of book people. Additional information can be found at

Humble Bundle sells games, ebooks, software, and other digital content through pay-what-you-want bundle promotions, the Humble Store, and the Humble Monthly curated subscription service. When buying a bundle, customers not only choose how much to pay, but also how their payment is divided between the content creators, charity, and Humble Bundle. Purchases from the Humble Store and subscriptions to Humble Monthly also help support charity. Since the company’s launch in 2010, Humble Bundle and its community have raised more than $145 million for a wide range of charities across the world. To see more, visit

Guest Post from COVR

Join us in welcoming the Coalition of Visionary Resources (COVR) to the bookselling community that Binc Serves. We asked president Karen Stuth to tell us a little bit about COVR and their member stores and booksellers.

The Coalition of Visionary Resources (COVR) is the not-for-profit trade association for the Mind Body Spirit marketplace. COVR support the success of its members by providing education, mentoring, member discounts, and targeted networking. Our members include retail bookstore and gift store owners, publishers, distributors, vendors, musicians, artists, authors, product developers and manufacturers, filmmakers, radio and television hosts, inspirational speakers, jewelry-makers, healing arts practitioners, and more.

COVR was formed in 1996 by a group of people from the very unique businesses that create and sell conscious living and visionary books, music, products, and services. Recognizing the special dynamics of our industry, our founders created an organization to help and support each other.

Our members are in the business of helping the world become a better place with their spiritually uplifting products and services that nurture and celebrate the human spirit. COVR Members support and embrace a spiritual world view characterized by global concern, social conscience, peaceful coexistence, and ecological sustainability. This world view includes the various forms of personal freedoms and human rights, including civil rights, peace, social justice, and equal rights for women. At the more personal level, COVR supports companies that emphasize creativity and personal growth, and generally hold in high regard the concepts of integrity, altruism, self-actualization, optimism, spirituality, authenticity, wholistic oneness, and direct personal experience. Our marketplace exists for personal growth, to instill knowledge, to encourage harmony, for self-help, alternative health, spirituality, and meditation.  Our industry members provide uplifting products or services for higher awareness or holistic or green living.

COVR understands what our industry members need to be successful. We support their success by providing business education, hands-on advice, member discounts, and targeted networking. COVR offers a portfolio of benefits that provide practical and actionable value to each member.

Each year COVR gives Visionary Awards to entries selected from among the best products in the Mind Body Spirit industry. Our Visionary Awards are the only awards of their kind in our industry. Our retailers and bookstore owners are passionate about new products, the next best seller, and the next undiscovered gem; our awards program brings new offerings to their attention.

If you carry self-help books, books about meditation, or other types of product that support and salute the human spirit, please consider joining COVR.  Information about our organization and a link to become a member is located at Our lowest level of membership is free.