Over 300 book industry employees took our recent Marketing Survey and shared thoughts, ideas and wishes with Binc. This included a mix of bookstore owners, managers and employees, publishers and publishing company employees, freelancers, librarians, bloggers and others in the industry. Respondents chimed in with suggestions for new programs, ideas for improving communication, questions about donating to Binc, possible partnerships, additional information the Foundation could supply, and more. Once the results were analyzed, three main points stood out.
- While the Book Industry Charitable (Binc) Foundation has made great strides in getting our message out to the book world, there is still much to be done to improve awareness across the industry. If your store would like to help, please post this “badge” on your website and link it to Binc.
- Booksellers overwhelmingly want Binc to provide relevant programs to booksellers, by continuing what is already in place and adding new programs. Watch our website, Facebook, Twitter and LinkedIn pages for the announcement of upcoming additions to our current program roster.
- The third big take-away was to provide easy ways for booksellers to donate and get involved, to help continue the work being done by the Foundation. We have posted on our website, the simple procedure for setting up automatic payroll deductions at your store.
Booksellers are in agreement that the current financial assistance program offered by Binc is a necessary safety net for booksellers. A number of interesting suggestions for expanding assistance were presented and Binc spend the next few months reviewing and researching these. The present scholarship program (offering both higher education and professional scholarships) was also seen as having great value. Binc recently announced the award winners for the 2014-15 academic year.
The respondents wondered if Binc could partner with other vendors for things like insurance, discounts, and services. Some are not compatible with our 501(c)3 status, but others hold promise. We will take a look at all of the suggestions and weigh the possibilities.
Sign-up for our newsletter to get all the updates.