Binc is kicking off the giving season with help from our board of directors!

2016-yea-1-1The Tuesday after Black Friday, Small Business Saturday and Cyber Monday is Giving Tuesday, an international day dedicated to generosity and giving back. On Tuesday, November 29th, the world will again come together to “get out the give” and support hundreds of charitable organizations by donating money and time to promote nonprofits that are important to them and the individuals they support.

Our Board will Double Your Donation on Giving Tuesday!

Our Board of Directors have pooled their “extra” gifts this year to create a dollar for dollar* matching gift. Your donation will literally go twice as far on Giving Tuesday. Starting November 29th through December 15th our board will match your gift, doubling your donation.

How can you make sure your gift goes twice as far on Giving Tuesday?

Donate to Binc today!

Bestselling author, bookstore owner and Binc Co-Ambassador, Ann Patchett, supports Binc because we are the only not-for-profit organization dedicated to helping bookstore employees in need across the country. Find out more about Ann’s support of Binc:
 

Binc helps keep booksellers in their jobs, in their families and in their homes by:

  • Keeping bookstores open
  • Covering evacuation, lodging or food and water expenses for a bookseller impacted by a disaster
  • Providing professional development scholarships for booksellers looking to enhance their business
  • Paying to safely house a bookseller who is escaping a situation of domestic violence
  • Providing financial assistance for booksellers in need of emergency surgery
  • Preventing a bookseller from becoming homeless by stopping eviction
  • Providing higher education scholarships

Help Spread the word

The more people that know about our Foundation, the more funds we will be able to raise to help booksellers. Here’s how:

  • Follow us on social media and share what you see
  • Let your colleagues and friends know about how their donation to Binc can help booksellers
  • Write a review for Binc on the Great Nonprofits website
  • Share your story. Have you received a grant from Binc? Share your experience to let others know how the Foundation helped you. Send us a blog post!

As always, the most important thing is…

Giving Tuesday was created to celebrate generosity and giving. The most important thing you can do on Giving Tuesday is to support the nonprofit organizations that are special to you, and that you feel make the world a better place. There is no better reason to give.

On November 29th, we hope you’ll join the #GivingTuesday movement and will generously donate to help Binc continue to support booksellers in need.

*Gifts matched up to $3,700.

Reps to the Rescue

Meg and Kate

Meg Sherman and Kate McCune – Binc’s SUPER-REPS!

Two sales reps have been a major help in spreading the word about Binc to bookseller accounts and are now encouraging other reps to do so, too.

Kate McCune

McCune

HarperCollins field rep Kate McCune worked in bookselling before joining the publisher 14 years ago. “I spent so many years being a bookseller and working with booksellers that I know a lot of people don’t have a cushion,” she said.

McCune, who is also a Binc board member, initially heard about Binc at trade shows. “My kinship to booksellers kind of made me predisposed to work with Binc,” explained McCune. She also felt that it was critical to support independent booksellers. “This channel is hugely important,” she said. “I think it’s crucial that we’re there to just help people have the lives they want to have and not have it go off the rails. It feels like a no-brainer to help out on that front.”

In 2014, McCune and Kit Steinaway put together small, one-sheet kits for sales reps to take on calls. The idea, McCune explained, is for a sales rep to talk about Binc for just 30 seconds to a minute and leave behind some literature. McCune has found that a low-tech, face-to-face method, which she called the “pony express way,” seems to be best for spreading information about Binc among both booksellers and sales reps.

Meg Sherman

Meg video image

Meg Sherman (along with many other bookfolk), in a Binc video of support.

Likewise, Meg Sherman, a sales rep at Norton, who was an independent bookseller for 13 years, is a major advocate for Binc. “Strong booksellers need stronger bookstores need a stronger book industry,” she said.

“When booksellers aren’t able to come to work because of things going on in their lives, when they’re worried about how to pay their bills, they might leave [the industry] to take another job that they’d rather not take,” she continued. “Anything we can do to help with that and keep those stores strong means a stronger industry and stronger communities.”

After a series of historic floods in Colorado in 2013, she took notice of Binc’s work. “They had worked with several booksellers at Boulder Book Store to help them in midst of the floods,” recalled Sherman. “It was so immediate that they got on my radar.”

Ever since, Sherman has been advocating for Binc. Sherman’s territory as a sales rep covers seven Western states, and while giving rep talks around the region she takes time to mention Binc and the sorts of things they do for booksellers. And if she hears about a struggling staff member while speaking with store owners, Sherman doesn’t hesitate to mention Binc. Sherman has also begun talking to other sales reps about advocating for Binc.

Sherman said has consistently been struck by Binc’s multi-faceted efforts, which include providing grants to offset bills, advocating on behalf of booksellers while dealing with hospitals, insurance companies and similar institutions, and providing scholarships to booksellers to attend regional and national trade shows. “It really impresses me.”

We want to thank Kate and Meg for their support of the Foundation and for all they have done to get the word our about our mission and programs. They are truly our Binc SUPER-REPS!

This post is a reprint of Binc’s dedicated Shelf Awareness Issue from March 30, 2016. To learn more about the Binc Foundation and how we help booksellers you can read the full article, here.

Hannah Lee Reports from Children’s Institute 4

Hannah Lee

Hannah Lee from Main Point Books is a member of Binc’s Program Committee and serves as a member of the Diversity Task Force. The goal of the Diversity Task Force is to draw more people of diverse backgrounds into bookselling and to help those already in the industry to stay and excel.

Hannah attended Children’s Institute 4 in Orlando and presented on a panel on children’s nonfiction that was well attended. Here is Hannah’s report from the conference.

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New Committee Chairs to Lead Marketing and Fundraising

Committee chairs

Nonprofits like Binc depend on their board of directors to make informed decisions about issues affecting the organization in order to accomplish their goals. Binc is fortunate to have a diverse and committed board of directors that truly care about the mission and is ready to jump in and get involved. As part of their service, Binc board members also join one of Binc’s standing committees – Communication & Marketing, Fundraising & Events, Finance & Governance, or Program. As a committee member they can more closely address issues and take action on Binc’s goals by contributing first hand in their own area of expertise. Board members serve as the committee chairs, being responsible for running the committee and coordinating communication and actions with the board. We are pleased to announce two board members who have volunteered to be committee chairs for 2015.

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Survey Says…We Must Continue to Raise Awareness

The results of our industry survey are helping us to learn how familiar book industry employees are with the Foundation. While we have made good progress in creating awareness of the Foundation’s programs, there is more to do.

Quote FinchRespondents overwhelmingly said that there is a definite need for the type of services/grants that Binc offers. The book industry agrees that the services that Binc provides are essential to strengthening the bookselling community. However…

17% of respondents were extremely or very familiar with Binc. There is still much more work to do to raise awareness.

Happily, those who already knew about the Foundation had a clear understanding of Binc’s programs and who we help. The work we have been doing to raise awareness is paying off.

Quote donationsFor those who were not as familiar with the Foundation, once our mission was made clear 83% of respondents believe the work Binc does is very or extremely important. We couldn’t agree more!

The vast difference between familiarity and importance indicates an opportunity to gain more supporters. This shows us that as we increase our efforts to create awareness of the Foundation and its programs there is a huge opportunity for more supporters.

Our top source of awareness continues to come from those familiar with Borders and the Borders Group Foundation. Those that learned about the Foundation while working at Borders continue to be our biggest enthusiasts because they understand now, as they did initially, that the programs the Foundation provides are essential to supporting the book industry. Thank you!

Quote Shelf AwarenessThe next best source of awareness comes from industry news sources like Shelf Awareness, Bookselling This Week and the Regional IBA meetings. Binc cannot express how grateful we are for the support we have received from the bookselling industry. Sources like Shelf Awareness and Bookselling This Week have helped so much in getting the word out through placing digital ads, running articles, and sharing content on social media. We appreciate being included as exhibitors, as recipients of fundraising donations, and as presenters in the Regional IBA tradeshows.

These results showed us that Binc still needs your help in raising awareness of the Foundation and our programs. There are many ways for you to get involved and help spread the word farther into the book industry. We are asking you to – become an Advocate, participate in the 100 Bookstore Challenge, write a newsletter article or blog post, or connect with us on social media. If you are a grant recipient, donor, or volunteer you could leave a review of your experience on Guidestar. You can visit our Volunteer page for more information, or email us at info@bincfoundation.org if you have comments or questions.

We would also like to thank our partners Finch Brands for creating an informative survey that will help us better assist the bookselling community in the future.

Thank you again to everyone that took the time to participate in the survey. If you have additional ideas on how to improve awareness send them along.  More results reporting to come.

In Memoriam: Mary Fitzgerald

Mary FitzMary Fitz volunteering with Jeanne Joesten at the Zombie Apocalypse Fundraiser

The Binc Foundation, Borders Alumni family and the book industry at large lost a good friend recently with the passing of Mary Fitzgerald. Mary spent the majority of her adult life immersed in the book industry. Working for B. Dalton and Barnes & Noble then moving to Waldenbooks and later to Borders, she helped make bookselling (and book buying) a great experience for all. Mary traveled the world setting up stores and in the process developed a love of travel and meeting new people. Although her professional career recently took her from books to building materials (working for Lowe’s), Mary never left the book industry behind. She surrounded herself with books and the people who loved them.

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