New Committee Chairs to Lead Marketing and Fundraising

Committee chairs

Nonprofits like Binc depend on their board of directors to make informed decisions about issues affecting the organization in order to accomplish their goals. Binc is fortunate to have a diverse and committed board of directors that truly care about the mission and is ready to jump in and get involved. As part of their service, Binc board members also join one of Binc’s standing committees – Communication & Marketing, Fundraising & Events, Finance & Governance, or Program. As a committee member they can more closely address issues and take action on Binc’s goals by contributing first hand in their own area of expertise. Board members serve as the committee chairs, being responsible for running the committee and coordinating communication and actions with the board. We are pleased to announce two board members who have volunteered to be committee chairs for 2015.

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Book People Together Ensuring a Lasting Foundation

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The Past

The Binc Foundation was established in 2011 with an expanded mission of helping bookstore employees across the country in situations of hardship. At that time, the Foundation’s Board of Directors and staff decided that three years would be enough time to determine if this newly formed Foundation could be made viable and continue to improve the lives of booksellers. In November of 2014 the Binc Foundation celebrated a successful three years of helping book store employees facing financial emergencies get back on their feet.

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Inspiration in Every Message

woman with raised armsI know that it is not a brand’s responsibility to inspire people, customers, or viewers of their ads, through their advertising messages, but the message should persuade us to act favorably upon or consume whatever the brands are selling and promoting. Therefore, it is the promoter’s job to inspire us. Inspire us to feel good about our purchase of their product. Inspire us to want and desire what they have to offer.

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Binc Celebrates Giving Tuesday

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The Tuesday after Black Friday, Small Business Saturday and Cyber Monday is Giving Tuesday, an international day dedicated to generosity and giving back. On Tuesday, December 2nd the world will again come together to “get out the give” and support hundreds of charitable organizations by donating money and time to promote nonprofits that are important to them and the individuals they support.

Our Board will Double Your Donation on Giving Tuesday

The Binc Foundation is participating in Giving Tuesday to kick off our end of year fundraising campaign. Our Board of Directors has generously agreed to a Board Matching Challenge matching all donations up to $3,020. Your donation will literally go twice as far on Giving Tuesday.

How you can help.

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A Casual Comment Leads to a Magical Pairing

eightfold logo skyDid you ever have one of those very ordinary encounters that snowballs into something much bigger? A casual comment, which grows to a longer conversation, leading to an introduction and all this is followed up with something really extraordinary. That is exactly the chain of events that led to Binc’s relationship with Eightfold Marketing & Creative.

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How Can Old Cell Phones Pay Medical Bills?

cell phone driveThose outdated phones can help pay a bookseller’s emergency expenses when they are recycled through the Binc Foundation.  This fall, at the seven regional IBA Trade Shows, the Binc Foundation will be holding a cell phone drive.  Who doesn’t have at least one old phone collecting dust in some drawer? You can help your staff, friends and customers de-clutter and raise money for booksellers in need at the same time. The funds raised through the cell phone recycling project are turned into assistance for medical bills, help with housing and utilities and more.

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Survey Says…We Must Continue to Raise Awareness

The results of our industry survey are helping us to learn how familiar book industry employees are with the Foundation. While we have made good progress in creating awareness of the Foundation’s programs, there is more to do.

Quote FinchRespondents overwhelmingly said that there is a definite need for the type of services/grants that Binc offers. The book industry agrees that the services that Binc provides are essential to strengthening the bookselling community. However…

17% of respondents were extremely or very familiar with Binc. There is still much more work to do to raise awareness.

Happily, those who already knew about the Foundation had a clear understanding of Binc’s programs and who we help. The work we have been doing to raise awareness is paying off.

Quote donationsFor those who were not as familiar with the Foundation, once our mission was made clear 83% of respondents believe the work Binc does is very or extremely important. We couldn’t agree more!

The vast difference between familiarity and importance indicates an opportunity to gain more supporters. This shows us that as we increase our efforts to create awareness of the Foundation and its programs there is a huge opportunity for more supporters.

Our top source of awareness continues to come from those familiar with Borders and the Borders Group Foundation. Those that learned about the Foundation while working at Borders continue to be our biggest enthusiasts because they understand now, as they did initially, that the programs the Foundation provides are essential to supporting the book industry. Thank you!

Quote Shelf AwarenessThe next best source of awareness comes from industry news sources like Shelf Awareness, Bookselling This Week and the Regional IBA meetings. Binc cannot express how grateful we are for the support we have received from the bookselling industry. Sources like Shelf Awareness and Bookselling This Week have helped so much in getting the word out through placing digital ads, running articles, and sharing content on social media. We appreciate being included as exhibitors, as recipients of fundraising donations, and as presenters in the Regional IBA tradeshows.

These results showed us that Binc still needs your help in raising awareness of the Foundation and our programs. There are many ways for you to get involved and help spread the word farther into the book industry. We are asking you to – become an Advocate, participate in the 100 Bookstore Challenge, write a newsletter article or blog post, or connect with us on social media. If you are a grant recipient, donor, or volunteer you could leave a review of your experience on Guidestar. You can visit our Volunteer page for more information, or email us at info@bincfoundation.org if you have comments or questions.

We would also like to thank our partners Finch Brands for creating an informative survey that will help us better assist the bookselling community in the future.

Thank you again to everyone that took the time to participate in the survey. If you have additional ideas on how to improve awareness send them along.  More results reporting to come.

Store and Corporate Sponsorship

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“To strengthen the bookselling community through charitable programs that support employees and their families.”

This is the mission of the Binc Foundation, to help maintain a strong book industry.  To achieve this goal, we need strong bookstores, and strong bookstores need engaged employees. Overwhelming medical bills, personal tragedy, natural disaster or the enormous cost of higher education can all pose insurmountable hurdles for a bookstore employee. This is where the Binc Foundation comes in, acting as the “bookseller’s safety net”. Binc provides real help to real booksellers every day. Assisting the bookseller’s family to return to a state of financial equilibrium and allowing the bookseller to focus on the job they love. And this is where YOU come in, as a vital part of this caring community of book people.

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Why Become a Binc Sustaining Member?

It Simplifies Your Lifesustaining member

Many sustaining members do so because it is quick and easy. Sign up one time and each month your contribution will be automatically charged to your credit card or deducted from your bank account. There are no forms to find, no checks to write and nothing to remember. The same amount is deducted every month until you decide to change or stop. Like the infomercial says; “Just set it and forget it.”

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Matching Grants: A New Pilot Program from Binc

matching grants The Binc Foundation knows that the staff of a bookstore often feels much like a family. Having a colleague struggle with a financial hardship is made more difficult when there seems to be no way to help. The Binc Foundation understands this, and is introducing a new Matching Grant Pilot Program. Now there is a way for booksellers to harness the goodwill of the book people in their community to assist a local bookstore employee in need. Your store can raise funds (by any method they choose) and the Foundation will match those donations dollar-for-dollar up to a maximum of $2,000.

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