New Committee Chairs to Lead Marketing and Fundraising

Committee chairs

Nonprofits like Binc depend on their board of directors to make informed decisions about issues affecting the organization in order to accomplish their goals. Binc is fortunate to have a diverse and committed board of directors that truly care about the mission and is ready to jump in and get involved. As part of their service, Binc board members also join one of Binc’s standing committees – Communication & Marketing, Fundraising & Events, Finance & Governance, or Program. As a committee member they can more closely address issues and take action on Binc’s goals by contributing first hand in their own area of expertise. Board members serve as the committee chairs, being responsible for running the committee and coordinating communication and actions with the board. We are pleased to announce two board members who have volunteered to be committee chairs for 2015.

Continue reading

How Far We’ve Come

Four Seasons BooksWhile visiting family in West Virginia over the Thanksgiving holiday, we made our way to Shepherdstown, a small college town, and discovered Four Seasons Books. Of course we had to go into the bookshop and explore.  As we were checking out I handed the clerk my business card and was about to explain about Binc, but didn’t get a single word out. The clerk saw the logo and jumped in with “I love what you do!”  And then she went on to tell me all about our scholarship and emergency assistance programs.  This was one of the best Thanksgiving moments I’ve ever had.

Continue reading

Binc Celebrates Giving Tuesday

Giving Tuesday Web-Banner5

The Tuesday after Black Friday, Small Business Saturday and Cyber Monday is Giving Tuesday, an international day dedicated to generosity and giving back. On Tuesday, December 2nd the world will again come together to “get out the give” and support hundreds of charitable organizations by donating money and time to promote nonprofits that are important to them and the individuals they support.

Our Board will Double Your Donation on Giving Tuesday

The Binc Foundation is participating in Giving Tuesday to kick off our end of year fundraising campaign. Our Board of Directors has generously agreed to a Board Matching Challenge matching all donations up to $3,020. Your donation will literally go twice as far on Giving Tuesday.

How you can help.

Continue reading

What I did on my summer trip to California

While spending time in northern California this summer I visited several bookshops and had the opportunity to meet with several booksellers. One of the many benefits of being in northern California was the number of good bookstores to visit.

The Copperfield’s stores in Healdsburg, Sebastopol and San Rafael were the shops I got to visit most frequently. Along with front tables that highlight a broad selection of titles the Healdsburg store has two cats in residence that add even more charm. I was busy petting them and forgot to get their picture. And all of the stores have a very tempting selection of remainder books. The café in the San Rafael store provided a comfortable spot to watch the foot traffic and grab a bite to eat.

Copperfields Books      Copperfields Dog

Continue reading

Binc Meets Booksellers Face-to-Face

Binc IBA tableIn this day and age of constant bombardment of “too good to be true” deals, audiences have become rightfully skeptical. How then can Binc reassure booksellers that our offer of financial assistance with no strings attached is the real deal? The answer is to meet face-to-face in a place where we can take time to explain our programs and answer any questions booksellers may have. Ideally, it would be a place that attracts a number of book people from across the industry. A location where those who have been helped can share their experiences with those who are just hearing about the Foundation. That perfect place turns out to be a regional IBA Trade Show (or more accurately, eight separate shows). This year the trade shows have been rebranded as Discovery Shows and this couldn’t fit Binc more appropriately. We are traveling back and forth across the country to help books industry professionals “discover” Binc.

Continue reading

Booksellers Want to Help

Clearly the booksellers who responded to the Marketing Survey want the Foundation to continue and they want to do their part to help Binc thrive. Providing booksellers with simple ways to connect with Binc was a recurring theme. Here are a few suggestions, just click on one to get started.

We know that the best way to engage booksellers in Binc’s mission is with stories of actual cases, putting a human face on the Foundation. To this end we thank grant recipients like Clarey Rudd and Sarah Eschelman for sharing their stories with other booksellers. Leaving a review of Binc on GuideStar is also a great way to connect real people to the assistance Binc provides. If you have a story or a comment, please share it on our GuideStar page.

THE most important service you can perform to further the reach of Binc is to tell every bookseller you know about the Foundation. The majority of our grant applications come to us because a friend or colleague has made a referral.

What Booksellers Want

Over 300 book industry employees took our recent Marketing Survey and shared thoughts, ideas and wishes with Binc. This included a mix of bookstore owners, managers and employees, publishers and publishing company employees, freelancers, librarians, bloggers and others in the industry. Respondents chimed in with suggestions for new programs, ideas for improving communication, questions about donating to Binc, possible partnerships, additional information the Foundation could supply, and more. Once the results were analyzed, three main points stood out.

  1. While the Book Industry Charitable (Binc) Foundation has made great strides in getting our message out to the book world, there is still much to be done to improve awareness across the industry. If your store would like to help, please post this “badge” on your website and link it to Binc.
  2. Booksellers overwhelmingly want Binc to provide relevant programs to booksellers, by continuing what is already in place and adding new programs. Watch our website, Facebook, Twitter and LinkedIn pages for the announcement of upcoming additions to our current program roster.
  3. The third big take-away was to provide easy ways for booksellers to donate and get involved, to help continue the work being done by the Foundation.  We have posted on our website, the simple procedure for setting up automatic payroll deductions at your store.

Booksellers are in agreement that the current financial assistance program offered by Binc is a necessary safety net for booksellers. A number of interesting suggestions for expanding assistance were presented and Binc spend the next few months reviewing and researching these. The present scholarship program (offering both higher education and professional scholarships) was also seen as having great value. Binc recently announced the award winners for the 2014-15 academic year.

The respondents wondered if Binc could partner with other vendors for things like insurance, discounts, and services. Some are not compatible with our 501(c)3 status, but others hold promise. We will take a look at all of the suggestions and weigh the possibilities.

Sign-up for our newsletter to get all the updates.

Survey Says…We Must Continue to Raise Awareness

The results of our industry survey are helping us to learn how familiar book industry employees are with the Foundation. While we have made good progress in creating awareness of the Foundation’s programs, there is more to do.

Quote FinchRespondents overwhelmingly said that there is a definite need for the type of services/grants that Binc offers. The book industry agrees that the services that Binc provides are essential to strengthening the bookselling community. However…

17% of respondents were extremely or very familiar with Binc. There is still much more work to do to raise awareness.

Happily, those who already knew about the Foundation had a clear understanding of Binc’s programs and who we help. The work we have been doing to raise awareness is paying off.

Quote donationsFor those who were not as familiar with the Foundation, once our mission was made clear 83% of respondents believe the work Binc does is very or extremely important. We couldn’t agree more!

The vast difference between familiarity and importance indicates an opportunity to gain more supporters. This shows us that as we increase our efforts to create awareness of the Foundation and its programs there is a huge opportunity for more supporters.

Our top source of awareness continues to come from those familiar with Borders and the Borders Group Foundation. Those that learned about the Foundation while working at Borders continue to be our biggest enthusiasts because they understand now, as they did initially, that the programs the Foundation provides are essential to supporting the book industry. Thank you!

Quote Shelf AwarenessThe next best source of awareness comes from industry news sources like Shelf Awareness, Bookselling This Week and the Regional IBA meetings. Binc cannot express how grateful we are for the support we have received from the bookselling industry. Sources like Shelf Awareness and Bookselling This Week have helped so much in getting the word out through placing digital ads, running articles, and sharing content on social media. We appreciate being included as exhibitors, as recipients of fundraising donations, and as presenters in the Regional IBA tradeshows.

These results showed us that Binc still needs your help in raising awareness of the Foundation and our programs. There are many ways for you to get involved and help spread the word farther into the book industry. We are asking you to – become an Advocate, participate in the 100 Bookstore Challenge, write a newsletter article or blog post, or connect with us on social media. If you are a grant recipient, donor, or volunteer you could leave a review of your experience on Guidestar. You can visit our Volunteer page for more information, or email us at info@bincfoundation.org if you have comments or questions.

We would also like to thank our partners Finch Brands for creating an informative survey that will help us better assist the bookselling community in the future.

Thank you again to everyone that took the time to participate in the survey. If you have additional ideas on how to improve awareness send them along.  More results reporting to come.

Binc Celebrates Old and New Friends at BEA 2014

 

The staff of Binc traveled to New York again this year to attend Book Expo America. As in past years, it was a busy few days with many people to meet and book industry events to attend. We kicked things off with an informal “Drinks with Binc” happy hour for board members, volunteers, supporters and staff to meet each other, chat and gear up for BEA!

New Yorker Happy Hour

The ABA Booksellers Lounge was a once again a quiet oasis at Book Expo America for booksellers to relax, have a snack, catch up with each other and go to author signings (Anjelica Huston!) away from the frenzy of the trade show floor. Binc’s table in the lounge busily welcomed many visitors from the book industry. Whether they were already aware of the Foundation’s programs, like committee members Susan Schlesinger and Michael Link who we were thrilled to meet face-to-face after having worked with them by phone for months, or new to our mission to help booksellers and their families, like Peggy and Carol from Turn of the Corkscrew, Binc had tons of assistance information to share. We announced the winners of the 2014 Scholarship Program, showed booksellers our video detailing how the Foundation assisted bookseller Clarey Rudd from Bank of Books in Malibu, California, and talked about the new Automatic Payroll Donation option we are starting after booksellers requested it in our industry survey.

Continue reading