Bookseller Chuck Robinson gets back on his bike to continue cross-country ride supporting book industry and community foundations

  • Dogs vs. cyclist crash interrupted 2015 ride
  • Robinson, former American Bookseller Association president, will stop at bookstores to raise awareness, share stories
  • Follow the ride, donate at

Aug. 28, 2017 – Bookseller Chuck Robinson, founder and former co-owner of Village Books and Paper Dreams in Bellingham and Lynden, Wash., climbs back on his bike Sept. 1 to resume a cross-country ride to raise awareness and funds for three foundations. Robinson initially started the journey in 2015 from Bellingham, intending to pedal 2,400 miles to his hometown of Galva, Ill.  Unfortunately, the ride – which garnered nearly $30,000 in pledges to three beneficiaries – ended prematurely in North Dakota, following a crash with attacking dogs. Robinson will resume his fundraising ride at the site of his 2015 accident – he’ll say hello to those dogs first – and end Oct. 12 in Bar Harbor, Maine, a distance of about 2,000 miles.

Once again, Robinson is pledging $1 per mile to three organizations: The Book Industry Charitable Foundation (Binc), the Whatcom Community Foundation (Robinson is a board member.), and the Whatcom Community College Foundation (Robinson was a college trustee for 10 years.).

Throughout the ride, Robinson will be supported by his wife and former Village Books and Paper Dreams co-owner Dee Robinson in their Rialta motorhome. Binc’s board president Lori Tucker-Sullivan, Richard Hunt of AdventureKEEN, Matt Baldacci of Shelf Awareness, and college friend Joe Ziemba will join Robinson for portions of the ride.

Robinson, who is also a former president of the American Booksellers Association, is encouraging booksellers and other industry colleagues to pledge as well, especially to Binc. Anyone can pledge or inquire about joining the ride via the Village Books web site, Follow the links to Robinson’s blog, which includes an itinerary and daily posts. The ride is sponsored in part by BodyFloat Kinekt Seat Post , Fairhaven Bicycles and Coros LINX Smart Helmet.


“As a sustaining contributor to the Binc Foundation, I’m thrilled that I’m further able to support the organization on my ride,” Robinson said. “Binc has been instrumental in helping booksellers who have suffered hardships or emergencies, and in providing scholarships for higher education. It’s a great foundation – and a way for booksellers and friends to help booksellers.”


“The Binc Foundation was thrilled when Chuck told us he would resume his 2015 ride – not only because of his generosity to us, but because he embodies the best qualities of booksellers in our industry – the vision to spread great ideas and create strong community bonds and the determination to pursue a dream despite the obstacles,” said Pamela French, Binc’s executive director. “We truly appreciate Chuck’s dedicated support in spreading the word about our programs.”


Though the route was not designed as a busman’s holiday, Chuck has never passed a bookstore without stopping, and, on the ride, he expects to add quite a few more to the hundreds he’s visited over the years. This includes a stop at Stirling Books and Brew in Albion, Mich., to meet co-owners Staci Stuart and Jim Stuart. A Binc grant helped the Stuarts cover medical costs following an accident at the bookstore that left Staci paralyzed.


Here are some ways to support Chuck’s ride and Binc:


About Chuck Robinson and Village Books: Chuck Robinson founded Village Books and Paper Dreams with his wife Dee Robinson in 1980 in the historic Fairhaven district of Bellingham, Wash. The independent bookstore and gift shop now has two locations: the flagship store in Fairhaven and its second location in the historic Waples Mercantile Building in Lynden, Wash. Village Books is dedicated to “building community, one book at a time.” In honor of that mission, the bookstore was named Washington state’s Outstanding Philanthropic Small Business in 2008.  Village Books is a four-time finalist for Publishers Weekly Bookstore of the Year. The Robinsons sold the bookstore in 2017 to former senior managers Paul Hanson, Kelly Evert and Sarah Hutton. Chuck is also the author of a memoir about his life as a bookseller and how the store he and Dee built impacted the community: It Takes a Village Books: 35 Years of Building Community, One Book at a Time. Robinson is now president and CEO of Chuck Robinson and Associates, a consulting firm for retail and non-profit clients.

About The Book Industry Charitable (Binc) Foundation: The Book Industry Charitable Foundation is a 501(c)(3) nonprofit organization that coordinates charitable programs to strengthen the bookselling community. Established in 1996, the core program provides assistance to bookstore employees who have a demonstrated financial need arising from severe hardship and/or emergency circumstances.

Since its inception, the organization has provided over $6 million in financial assistance and scholarships to more than 7,100 families. Support for the Foundation’s programs and services come from all sectors of the book industry. The Book Industry Charitable Foundation’s mission is to strengthen the bookselling community through charitable programs that support employees and their families. The Foundation was imagined and built by booksellers and proudly continues to be their safety net. It is our vision to be a caring community of book people. Additional information can be found at

About the Whatcom Community Foundation: The mission of the Whatcom Community Foundation is to “amplify the force of philanthropy—by connecting people, ideas and resources—so that communities flourish.” Learn more at

About Whatcom Community College Foundation: The Foundation raises funds to support student scholarships and programs at the College. WCC, which is celebrating its 50th anniversary, is one of the leading community colleges in the nation. Learn more at

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Press Releases


August 2017: Chuck Rides Again

Macmillan Booksellers Professional Development Scholarship Announced

June 2017: Binc partners with Macmillan to introduce diversity scholarship

Binc Announces 2017 Higher Education Scholarship Winners

May 2017: Binc Announces Major Industry Support

May 2017:  Binc Launches Third Campaign to Sustain 


August 2016: Authors Ann Patchett and James Patterson Become Ambassadors for the Book Industry Charitable Foundation

June 2016: Binc Welcomes New Director of Development, Kathy Bartson

June 2016: Binc Announces 2016 Higher Education Scholarship Winners

February 2016: Binc Celebrates 20 Years of Helping Booksellers

January 2016: Binc Announces  2016 Higher Education Scholarship Program


November 2015: Binc Prepares to Write the Next Chapter

June 2015: Binc announces new board member, Julia Cowlishaw

June 2015: Bookseller Chuck Robinson Announces 2400 Mile Cross Country Bike Ride Supporting Three Book Industry and Community Foundations

May 2015: Binc Announces 2015 Higher Education Scholarship Recipients

April 2015: Binc Launches Campaign to Sustain

March 2015: Binc Foundation Announces Program Expansion – Childcare & Eldercare

February 2015: Binc announces new chairs to lead Marketing and Fundraising Committees

January 2015: Binc Welcomes New Board Members for 2015


November 2014: Binc Foundation Announces Signed Book Auction

August 2014: Binc Foundation Announces New Board Members

August 2014: Binc Foundation Honored as 2014 Great Nonprofit

July 2014: Binc Foundation Releases Industry Survey Results

July 2014: Binc Expands Financial Assistance Program to Include Funeral Expenses and Homelssness Prevention

June 2014: Binc Foundation Introduces Matching Grant Pilot Program

May 2014: The Book Industry Charitable (Binc) Foundation 2014 Scholarship Winners Announced

May 2014: The Book Industry Charitable (Binc) Foundation releases video detailing how they helped one California bookseller eliminate over $100,000 of medical debt

March 2014: Book Industry Charitable (Binc) Foundation initiates industry-wide survey to gauge awareness and program effectiveness.

January 2014: Binc expands scholarship program offering up to $198,500 in higher education scholarships to qualifying bookstore employees and dependents


November 2013: Binc awards scholarships to support booksellers attending Winter Institute 9

July 2013: Binc Foundation announces new board members

July 2013: Binc Foundation announces the recipients of their 2013 Academic Scholarship Program.

June 2013:  Binc Foundation to offer utility shut-off prevention to bookstore employees

May 2013:  Binc Foundation announces Sips & Songs – Great Music for a Great Cause

February 2013:  Binc Foundation announces 2013 higher education scholarship program


January 2012:  Binc Foundation announces 2012 board members

August 2012:  Binc Foundation announces 2012 scholarship results

Binc in the News


June 2017: Binc carries on Border’s legacy


November 2013: Bookstore crisis has a fairytale ending

October 2013: Binc Raises $7,361 at Regional Bookseller Shows

June 2013: Binc Foundation interview on The Lucy Ann Lance Non-Profit Spotlight Show on 1290 WLBY AM for Sips and Songs – scroll down to the 5th interview


February 2012: Binc Foundation finds new purpose

February 2012: Borders Group Foundation changes name, mission to serve book industry employees

June 2012:  It’s Not Billions, but it Can Help Rescue an Artist. (View as PDF)

October 2012: ABA and Binc Partner to Offer Emergency Financial Assistance to Indie Booksellers

Binc Foundation Wiki on Wikispaces