Kicking Off #MoreThanEver on #GivingTuesday
The Book Industry Charitable (Binc) Foundation is joining other nonprofits in kicking off their year-end campaign on November 28, also known as #GivingTuesday. In light of the series of natural disasters and growing awareness of how Binc can help booksellers through emergencies, this year’s campaign is called #MoreThanEver.
The #MoreThanEver fundraising campaign will begin on #GivingTuesday with a series of Facebook fundraisers aimed at earning a share of $2 million in matching funds being offered by the Bill and Melinda Gates Foundation. After Tuesday, the campaign will continue through the rest of 2017, with the aim of raising $20,000 to help booksellers in need of disaster relief, homelessness prevention and more.
#GivingTuesday is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. It began in 2012 and is held annually on the Tuesday after Thanksgiving (in the US) and the widely recognized shopping events Black Friday and Cyber Monday to kick off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.
“We know people have a wide variety of wonderful charities vying for their support on #GivingTuesday,” said Executive Director Pamela French. “We are incredibly grateful to our supporters who are using their voice on Facebook to strengthen the bookselling community. Just a few minutes to set up a fundraising post can make a world of difference to a bookseller in need.”
Please help Binc reach the booksellers who may need help by linking them to our website or encouraging them to contact us at (866) 733-9064 or firstname.lastname@example.org